Creating value through partnership

We aim to create meaningful and commercially beneficial unions between merchants and partners.
Seamlessly finding you the right ‘unions’ to help you drive your business, and engage more customers.

Connected Community

Partner Union is a connected community of leading brands and innovative technology companies.

We create valuable unions between brands, merchants and innovative technology providers. Built on our extensive experience across the loyalty, data, payment and technology ecosystems, we work with our trusted networks to skilfully curate technologies that add meaningful value to our premium, mass-market and high-end brand partners.

Finding perfect partners

In truth, no partnership is perfect. We find the point where objectives meet and work together to maximise an opportunity for brands and businesses to work towards shared goals. Whether this is developing incremental or ancillary revenue streams, or finding new routes to market.

Brands and Retailers

Discovering Your Next Technical Advantage

Our industry knowledge and sector specialists enable us to proactively identify, triage and deliver ground-breaking, yet viable technology partnerships. We intuitively understand your business and help you rapidly address challenges with innovative solutions.

Technology Companies

Trusted Connections

Our network of brands and retailers trust us to find innovative solutions to their challenges. If your technology meets our strict criteria, we can help you create valuable partnerships with the companies that matter to you.


Through our extensive networks and experience in the loyalty, payments and retail sectors we have established trusted relationships with both premium and mass-market brands.
Partner Union is currently engaged in a number of innovative projects across key sectors and verticals including; Telecoms, Retail, Financial Services, Media and Entertainment, and Sports.

The Team


Matt Oldham in

Matt has 20 years’ experience of developing innovative B2B customer engagement solutions with major consumer brands. After working in senior commercial roles with Affinion, GE Capital and Avios, Matt has developed numerous successful entrepreneurial ventures in the reward and loyalty sector. Matt is also a Mentor at Techstars, London’s premier fin-tech accelerator and is a Judge for the international Loyalty Magazine Awards.


Tony Shawcross in

Tony has spent the last 25 years working at a senior level for some of the world’s leading Global brands including Visa, JP Morgan, MasterCard, American Airlines, Thomas Cook and American Express. As a result, he appreciates the power of partnerships, and how even some of the world’s most innovative and entrepreneurial companies can benefit from joining forces with other ‘likeminded’ organisations to expand their presence, and enter new markets.

Scott Stonham - Technology Marketing Alchemist Partner Union

Scott Stonham in

Over the last 25 years, Scott has helped bring to life innovations we take for granted today, from the Mobile Internet to Smartphone Navigation. His experience spans senior technology and marketing roles for multi-nationals, including Vodafone, Qualcomm and IHS Markit, to edgy technology start-ups in the UK, Europe and the USA. Scott is passionate about finding perfect matches between companies, and talking about the magic of tech, in the way everyone can enjoy.

Contact Us

If you would like to be involved in some way, please fill out the form below and someone will be in touch


Forward thinking

Inspired by our community

Follow our blog for ideas, opinions and analysis inspired by our connected community of innovators, investors and institutions.

Data, Loyalty and POS in an Electric Future

How will the customer experience drive changes to fuel forecourts when our vehicles are powered by electricity? Read more from our in house technology marketing alchemist.

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